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Tequila bottle & branding
Deconstructing the Brand
Extrapolating key shapes.
Ideation
Inspiration taken from key extrapolated shapes above.
Chosen bottle design
Evaluating User Experience
1. Experience Mapping of chosen bottle design purchase, use and end of use
2. Evaluating pack usefulness and usability using models and testing
Storyboard of Use
Highlighting the developed bottle embellishments (lid and coin) and the user experience.
Packaging Design
Chosen packaging design that encourages sustainability and brand loyalty.
Brand Loyalty
When the packaging is re-used for purchasing a new bottle, part of a pattern is engraved on it.
Sustainability
Fosters a sustainable, reusable approach to packaging. The user is encouraged to reuse the packaging with every new purchase.
Multi-Purpose
The packaging doubles as a customisable cocktail shaker -there is a growing trend in cocktail culture amongst tequila drinkers.
User Experience
Novel packaging design promotes a unique user experience.
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